Serotta bicycles approached Neal Goldberg to sell their bikes. Why? They seek out the best bike fitters who provide the best customer service to sell their bikes. That's it.

Cyclists have relied on Neal at FootWorks Cycles to properly fit their bikes, and create new bike designs for years. Now, cyclists will be able to purchase a new Serotta bike directly from FootWorks Cycles.

Serotta is the perfect partner for FootWorks Cycles as they pioneered the fitting concept for custom bikes over 30 years ago. Unlike so many custom bike manufacturers, Serotta does not rely on just body measurements when they build your bike. Serotta relies on the fit that is performed by Neal to get the exact coordinates for the handlebars, seat and pedals. Using a custom fit cycle in the clinic, Neal is able to create your new bike under your body during your fit session. Those dimensions are then replicated on your new Serotta. Technically, you have already ridden your new bike so you do not have to worry for several weeks wondering if your new bike is going to fit you correctly.

Serotta makes custom bikes out of Carbon Fiber, Titanium, and Steel. In fact they make all their own carbon fiber tubes and lugs at their carbon fiber factory. There are no pre-made tubes, each one is made specifically for your bike and your specific needs.

A fleet of demo bikes is available at FootWorks Cycles.
HSG Super Comp
Classique GS Pave´
Ottrott GS
Colorado

Check out Serotta's home page for more specifics or email Neal for more information.